Too small a proportion of Danish SMEs are at a level of digital maturity that aligns with the outside world, and that is a problem, declares Associate Professor Annabeth Aagaard in this podcast. Why? Because it is the many SMEs that are Denmark’s most essential driver of economic and societal growth.
The digitalisation of SMEs – what is the status and how do we move forward?
(NB the podcast is in Danish)
The 15 minute podcast addresses the digitalisation of SMEs, offering a status quo and a qualified suggestion to how we can move forward.
Are you a SME and do you want to assess the status of your digital maturity? Visit our non-commercial and free to use Digital Maturity Assessment Tool (DMAT) to get your transformation started. The DMAT allows private and public organisations to assess their digital maturity against six dimensions as well as provides free access to the results, a maturity overview and inspiration for digital transformation presented in a personalised mini report. The DMAT is developed and copyrighted by Annabeth Aagaard.
About the podcast
The podcast is part of ‘The Scientific Quarter’ from Aarhus BSS, which is a podcast series with research-based knowledge about business and society. The hosts Michael Schrøder and Mia Ulvgraven interview top researchers from Aarhus BSS, who in only 15 minutes go in depth with a prominent topic. The format is kept short, clear and simple.
About Annabeth Aagaard
Annabeth Aagaard is the co-founder and director of the Interdisciplinary Centre for Digital Business Development, and an Associate Professor at Aarhus University, Department of Business Development and Technology.
She has a total of 25 years of experience working with business development and innovation as a manager, as a strategic advisor for Top100 Danish companies and as researcher and Associate professor with a PhD in Pharmaceutical front-end innovation. She has authored and co-authored fifteen textbooks and 200+ public and scientific papers in journals like Journal of Product Innovation Management and Journal of Cleaner Production etc.
Her research is focused on digital and sustainable business development, ecosystems and innovation management. She is heavily involved in research projects in the areas of sustainable and digital transformation sponsored by H2020 and industrial foundations and acts as a public speaker and strategic advisor to industry on digital and sustainability topics.