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Digital Maturity Assessment Tool (DMAT)

This survey is conducted by the Interdisciplinary Centre for Digital Business Development (DBD) at Aarhus University, BSS, Department of Business Development and Technology
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Introduction

Digital maturity is assessed on six dimensions: Strategy, Culture, Organisation, Processes, Technology and finally, Customers and Partners. The survey duration is approximately 15 minutes.

Further information regarding the DMAT can be found here, or if you prefer Danish here. Questions concerning the survey can be directed to Anita Krogsøe Skou at DBD.

Digital Maturity Assessment Tool is developed and copyright by Associate professor, PhD Annabeth Aagaard at the Interdisciplinary Centre for Digital Business Development, Aarhus University.

Please agree to terms of usage.

Please agree to terms of usage below:

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Are you part of a project or a visitor?

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Title

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Department

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In which country is the company headquarters?

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In which country do you primarily work?

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What year was your company founded?

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Company size

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Ownership sector

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Business sector

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Industry

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1. Digital Maturity

The following questions apply to the digital maturity of your organisation.

To the best of your ability and knowledge, please answer these questions as they pertain to your entire enterprise, rather than to your specific department or business unit.

Please rate on a scale from 1 being the minimum and 10 being the maximum.

Definition:

Hartman et al. (2016) defines business models supporting data-related ventures to capture value as digital business models.

How digitally mature do you consider your organisation to be at the moment?

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If you were to compare yourself to the perfectly digitally mature company in your industry, how close or how far are you?

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To what extent does your company have a digital business model?

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2. Strategy

The following questions apply to the strategy of your organisation.

To the best of your ability and knowledge, please answer these questions as they pertain to your entire enterprise, rather than to your specific department or business unit.

Please rate on a scale from ‘Strongly agree’ to ‘Strongly disagree’.

If you don't know an answer or are not sure, you can choose this option.

Definition:
With digital strategy we refer to a company's digital business strategy as a pattern of deliberate competitive actions undertaken by a firm as it competes by offering digitally enabled businesses, processes, products or services. (Woodard et al., 2013)

Our organisation has a clear and coherent strategy for digitalisation

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Our digital business strategy is well communicated and integrated across the organisation and its different functions.

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Management sees digitalisation as a core element of our future strategic business development.

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Our management has the necessary skills to carry out a digital strategy and digital business development.

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How far into the future does your organisation project when developing its digital business strategy?

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What do you experience as the main challenges of developing and implementing a digital strategy in your organisation and across your value chain?

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3. Culture

The following questions apply to the culture of your organisation.

To the best of your ability and knowledge, please answer these questions as they pertain to your entire enterprise, rather than to your specific department or business unit.

Definition:
Digital culture can be seen as an emerging set of values, practices and expectations regarding the way people act and interact digitally and within the contemporary network society in business and as individuals. (Deuze, 2006)

Our organisation is characterised by a digital culture, where managers and employees apply digital systems equally in their daily processes.

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Our employees use and trust data and our digital systems more than their gut feelings in making decisions.

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Our employees all support digital development of our organisation and processes.

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Digital technologies and digitalisation are part of our corporate language and dialogue across the organisation.

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Management actively support a digital growth culture across the organisation through specific organisational development activities.

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What do you experience as the key challenges in building a digital culture across the organisation?

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4. Organisation

The following questions apply to the organisation of your enterprise.

To the best of your ability and knowledge, please answer these questions as they pertain to your entire enterprise, rather than to your specific department or business unit.

Definition:
Digital organisation refers to how an organisation organises and applies their competences to adapt to the digital transformation and to more effectively integrate digital business development throughout the organisation. (Johansson et al., 2017)

Our organisation has the competences in-house to create and capture common use of data in our daily business processes.

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All our employees have received the necessary training in how to use our digital systems and digital processes in their daily work.

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Actions and ideas for new digital activities are initiated from both management/board of director as well as employees.

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We develop new business areas and business models using our data and data analytics across the internal as well as the external organisation.

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Data is applied in a structured manner to increase performance of our organisation.

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What changes have you made or would you like to make to your organisation to better gather and use data throughout your organisation, business and value chains?

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5. Processes

The following questions apply to the processes of your organisation.

To the best of your ability and knowledge, please answer these questions as they pertain to your entire enterprise, rather than to your specific department or business unit.

Definition:
Digital processes refer to the existing and new routines and processes developed by the company to more effectively gather, analyse and apply data throughout the business and processes of the organisation. (Scuotto et al., 2017)

We collect data in a structured manner across the organisation’s functions and processes.

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Our organisation has the competences and systems to analyse data in a structured manner.

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The data we collect and analyse are used to make better decisions by our employees and management throughout our business processes.

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All our employees have knowledge of our digital systems and know how they can apply them to search for data and data analytics relevant to their work processes.

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I have experienced that digitalisation in our organisation has contributed to:

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What do you consider the main challenges of developing and implementing processes and systems that effectively gather, analyse and disseminate data to the employees?

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6. Technology

The following questions apply to the usage of technology by your organisation.

To the best of your ability and knowledge, please answer these questions as they pertain to your entire enterprise, rather than to your specific department or business unit.

Definition:
Digital technology refers to the various combinations of digital technologies (e.g., IoT, machine learning, blockchains, artificial intelligence, virtual/augmented reality, etc.) that companies include in their business, processes, products and services as part of their digital business development. (Qu, 2017)

We deliver digitalised solutions in our products and services to our customers.

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We apply digital communication and e-commerce/online sales for our customers and partners.

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We actively search for knowledge of the new technologies that can support our digital business development.

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We connect digital technologies to gather data across the different technologies, platforms, functions and/or ecosystems.

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Which of the following digital technologies are you currently applying in your organisation? (If box selected, please indicate for what)

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How does your organisation’s digital maturity compare to that of your closest competitors?

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What are the key challenges in implementing new digital technologies?

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7. Customers and Partners

The following questions apply to the customers and partners of your organisation.

To the best of your ability and knowledge, please answer these questions as they pertain to your entire enterprise, rather than to your specific department or business unit.

Definition:
Customers and partners in this digital maturity test refer to the ways and activities planned and carried out to involve and engage customers and other partners and stakeholders in the digital business development across the company's value chain and ecosystem. (Setia et al., 2013)

Actions and ideas for new digital initiatives are suggested and captured from customers and other partners.

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In our organisation’s digital business development, customers and other partners play a key role.

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The effect on the ecosystem of our organisation is considered in any strategic digital business development we make.

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We connect with our customers and partners digitally to gather data across the value chain for joint optimisation and development.

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What do you expect and experience as the main challenges of implementing digital technologies and sharing data across customers, suppliers and other partners?

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8. Final

You can now submit your answers!


Before finalising the digital maturity assessment, please add your email address for a personal feedback report on the state of your company.

Please note that the digital maturity assessment mini-report can only be delivered if an email address is provided below.

When ready, click 'Finish' to finalise your digital maturity test.


© Digital Maturity Assessment Tool is developed and copyright by Associate Professor Annabeth Aagaard at Interdisciplinary Centre for Digital Business Development, Aarhus University.

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